Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products
نویسندگان
چکیده
منابع مشابه
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This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political and economical animosity; while female and old consumers tend to have higher ethnocent...
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متن کاملThe Impact of Country-of-Origin Image, Consumer Ethnocentrism and Animosity on Purchase Intention
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Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...
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ژورنال
عنوان ژورنال: European Journal of Marketing and Economics
سال: 2019
ISSN: 2601-8659,2601-8667
DOI: 10.26417/ejme-2019.v2i1-61